Would you rather?
Option A: The furniture dealer purchases the couch for $1000, marks it up 50% to get their needed margin and sells it to you?
Or
Option B: The furniture dealer purchases the couch for $1000, marks it up 500%, but gives you a 50% discount for buying it?
We would ALL choose option A, but what if I told you option B is how your health plan is likely making deals today? The Option B example represents a traditional PPO network, where Option A is representative of a Direct Contract or Reference Based Pricing style of plan. The fact is the method for purchasing healthcare doesn’t just impact your budget, it impacts your employees budget too!